In 2025 we worked with the Department of State Development to create new brand elements to support the Government of South Australia and Commonwealth Government’s program of investment in, and support for, Whyalla.
We produced an identity that is firmly rooted in place, incorporating a colour palette inspired by Whyalla’s location – with red dirt and seascape hues reflecting its identifiable outback and coastal landscape. An arrow device was introduced to connect master and sub brands while also highlighting the future-focused investment in the region.
