The Koala Sanctuary Kangaroo Island

The Koala Sanctuary on Kangaroo Island is a 500-hectare refuge for around 1000 koalas, created to shape the future of koala conservation. Through education, research and eco-tourism, the sanctuary aims to support the species’ long-term survival and drive conservation efforts across Australia.

We joined the project once the land was secured, developing a brand identity to support fundraising, the visitor experience and the sanctuary’s wider vision. We created a brand mark – a distilled, iconic koala face with its eyes and tapered nose, combined with a simplified leaf shape – alongside a colour palette featuring earthy browns and greens that felt Australian. The brand was rolled out across stationery, signage, social and digital, giving the sanctuary a distinctive identity to help bring its purpose to life.