With more than 3,000km of water mains, it’s not always easy to know when a leak happens in the Northern Territory. This means there may be times when a lot of water can get wasted. In 2025 we worked with Power and Water to address this challenge.
We developed a campaign built around a core strapline of Stop for a Leak as a way to encourage Territorians to report public leaks when they see them. We produced a series of TVCs featuring Territory identities who appeared to be stopping for a ‘leak’. The creative was run across TV and digital platforms and resulted in a 75% increase in reported leaks – achieving significant water savings.
