Prospect Central

A multimillion dollar refurbishment of popular suburban retail precinct Northpark Shopping Centre presented an opportunity for a new name and refreshed brand identity.

Prospect Central better captures the centre's city-fringe location, while new brand fundamentals embrace the centre's community-focused offering - fresh, easy, local.  The colour and vibrancy of the local area have inspired Prospect Central's new palette and brand mark - simple but bold, modern but with a retro feel.