Prospect Central

A multimillion dollar refurbishment of popular suburban retail precinct Northpark Shopping Centre presented an opportunity for a new name and refreshed brand identity.

Prospect Central better captures the centre's city-fringe location, while new brand fundamentals embrace the centre's community-focused offering - fresh, easy, local. The colour and vibrancy of the local area have inspired Prospect Central's new palette and brand mark - simple but bold, modern but with a retro feel.

Our work included securing positive media coverage for the project and amplifying the new offerings within the revitalised centre to support its official launch in August 2026.