Located on the former Le Cornu site in North Adelaide – which had been notoriously dormant for three decades as numerous development proposals launched, floated and failed – we knew this project would attract small but vocal pockets of local opposition.
In working with Commercial & General on its visionary Eighty Eight O’Connell project, the development’s height, scale and timeline generated a strong ‘anti’ campaign that included an active media and social media presence, alternative proposals and a legal challenge through the Environment, Resources and Development Court.
We countered this with an engagement campaign that focused on C&G’s deep understanding of the local area and its commitment to delivering benefits for that community. The project launched successfully in 2025 and has already established itself as a beacon in North Adelaide, revitalising the street and local area.
