Symbion, a national wholesaler of healthcare services and products, encountered an issue where reusable plastic medicine crates, known as totes, were not being returned by pharmacy customers. Because the totes are practical and include secure lids, pharmacies often repurposed them, increasing replacement costs and the need to produce more plastic totes.
To address this, we created a digital campaign encouraging pharmacies to arrange tote pickups through Symbion. Using playful illustrations and copy, the campaign highlighted humorous alternative uses for the totes to drive engagement. It was later expanded with additional assets promoting the return of tote lids and reminding pharmacies to return totes clean.
