ChinaShop has been working with the team from TelethonSA for the last three years.

Our designers created the new Telethon Home Lottery logo and campaign theme of "Make your heart sing". This concept is adapted each year to promote the lottery and the charities who benefit from it. The challenge is to create a cut-through campaign that stands out from the larger lotteries currently crowding the market, and inform the public on the multiple benefits of purchasing a ticket.